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Abstract

Experience generates from memory. However, if memory only serves as an accurate recollection of the past, it is destined to be replaced by modern technology, which can provide information instantly. Therefore, memory is presented in the form of story, which makes it possible to pass on experience across generations. But the art of storytelling is reaching its end due to the challenge of information, a new form of communication. The essence of information is instant verifiability. This even cancels the distinction between impression and idea since instant information renders all perceptions forceful and lively impressions. Yet, it is its force and liveliness that enable impression to break through the protection mechanism of consciousness and act on the unconscious level as a shock effect. As a result, the shock impression becomes integral to the powerful and enduring mémoire involontaire. Nevertheless, mémoire involontaire, as an attempt to conceptualize an intimate and intriguing experience, belongs to the art of storytelling. As this art is drawing to its end, we should consider another form of the shock impression — film. Although films cannot prevent the experience from falling into poverty, they complicate the process.

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