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Authors

Bi Zhang

Abstract

The application of the semiotic concept of referent in Western Marxist critical theory achieves the purpose of recognizing and analyzing the social reality represented by referents, and it has also made up for the blind areas in the methodology of structuralist semiotics. Furthermore, the application has theoretically bridged the two methodological tradition of Anglo-American and Structuralism semiotics, and it also highlights the referent as an important issue in the study of semiotics, and therefore the application has made significant theoretical contribution to semiotics.

First Page

204

Last Page

210

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